A boutique hotel that is located at Kalibo, the capital or center of Aklan. This hotel primarily embodies the festive and colorful vibes of the Ati-atihan festival. Hotel Simone aims to give comfort and relaxation to professionals (business meetings), flight attendants/pilots (near the airport), festival-goers, and tourists going to and from Boracay, as well as visitors to hospitals (directly behind the provincial hospital).